01 —Assistant Professor · BITS Pilani Mumbai

Sai Siddharth VK.

Marketing scholar studying pro-social behaviour, sustainability, and human–AI interaction through field and lab experiments.

A.Areas of Expertise
  • Nonprofit Marketing.
  • Environment & Consumer Behaviour.
  • AI & Marketing.
B.Methodological Expertise

Field experiments & lab experiments at the centre — supported by causal-inference econometrics: DiD, PSM, BSTS, MAB, synthetic control, regression discontinuity.

C.Industry Tie-ups

MoUs with 7 firmsacross nonprofits, healthcare & platforms.

Collaboration scope — field experiments, longitudinal donor & consumer data, and live A/B experimentation at scale.

01
Nonprofits
Donor retention, gifts, disaster giving, recommendation systems
02
Healthcare
Behavioural contests, physical activity, well-being interventions
03
Platforms
AI summarisation, salesforce automation, conversion experiments
02 —Research

Three programmes, one method — causal evidence from the field.

Curriculum Vitae · Sai Siddharth VK
Download CV (.docx)
Education
Ph.D., Marketing
Indian Institute of Management Ahmedabad (IIMA)
2019 – 2025
GPA 3.48/4 · Mirae Asset Merit Scholar
Post Graduate Programme in Digital Marketing
Purdue University (Online)
2023
B.Tech, Electrical & Electronics (Integrated Dual Degree)
Jawaharlal Nehru Technological University, Hyderabad
2014 – 2019
Positions
Assistant Professor, Marketing · BITS Pilani, Mumbai Campus
Jan 2026 – Present

Courses: Startup Launchpad, Digital Marketing, Marketing (BBA).

Visiting Faculty · IIM Kashipur
Feb – Mar 2025

Pricing (MBA Analytics) · feedback 4/5.

Visiting Faculty · National Institute of Design, Ahmedabad
Jan 2024

Marketing 101 (Masters in Design) · feedback 9.2/10.

Leadership Trainee — Chairman's Office · Madison World
Jun 2024 – Jul 2025

Managed ₹150cr ad budgets (OOH, PR, Digital, TV) across FMCG, B2B, Pet Care, Healthcare, Travel. Unlocked ₹460cr cross-sell revenue potential across 160 clients.

Selected Conferences
Impact of AI on Employee Well-Being
INFORMS Marketing Science
2026
Predictors of Donor Retention
AMA Summer
2025
Gifts: Delight or Overhead Cost?
ANZMAC, Dunedin
2024
Competition Mechanism & Health Outcomes
ACR Asia-Pacific, Bali
2024
Charitable Giving in Natural Disasters
AMA Winter, Nashville
2023
Gifts: Delight or Overhead Cost?
AMA Summer, San Francisco
2023
Slacktivism, CSR & Pro-Social Behaviour
Academy of Marketing
2023
Awards & Grants
Mirae Asset Merit Scholar
Ph.D., IIM Ahmedabad
NASMEI Raj Sethuraman Research Grant
2022 · Donor recommendation system project
Teaching Interests
AI in MarketingDigital MarketingStartup LaunchpadMarketing for NonprofitsLegal Aspects of MarketingMarketing 101
Methods
Field ExperimentsLab ExperimentsDifference-in-DifferencesPropensity Score MatchingBayesian Structural Time SeriesMulti-Armed BanditSynthetic ControlRegression DiscontinuityPanel RegressionSurvival & CLV Modelling
Service
— Elected Ph.D. Representative to EC, IIM Ahmedabad (2021)
— Organiser, TheRoboFest — India's Largest Robotics Festival (2017)
— Organiser, Impact — JNTU University Fest (2018)
03 —Statement

Post-Doctoral Research Statement

A research agenda extending field- and lab-experimental work in pro-social behaviour, sustainability and human–AI interaction, with proposed studies, methods, and collaborator network.

Read the statement
04 —Contact

Write, collaborate, design a study.

Open to collaborations with researchers and industry partners across nonprofits, healthcare and platforms — particularly for field experiments and longitudinal data partnerships.

LinkedIn
/saisiddharthvk
Mumbai, Indiaphd19saiv@iima.ac.inLinkedInDownload CV
© 2026 · Sai Siddharth VK · BITS Pilani Mumbai
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